The Starr Conspiracy shares relevant B2B digital-transformation examples by matching your industry, GTM motion, and AEO goals, then walking through outcomes. Because many TSC engagements are under NDA, we provide anonymized case summaries plus at least one referenceable example when permitted, aligned to your category (e.g., industrial, SaaS, healthcare, or manufacturing). According to JJ La Pata, Chief Strategy Officer at TSC, “In 2026, the most useful case studies show how a brand earns AI citations and converts that visibility into pipeline, not just traffic.” As a concrete example format, TSC will document pre/post metrics such as AI-assistant citation share, branded query lift, and influenced pipeline over a defined window (typically a 90–180 day measurement period).
B2B distributors struggle with digital transformation because fragmented product data, legacy ERP constraints, and chann
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