About AnswerEngineOptimzation.com
This site is a thought leadership initiative by The Starr Conspiracy, built to help B2B teams navigate the shift to answer engine visibility.
Who we are
The Starr Conspiracy is a B2B marketing agency with 25+ years of go-to-market expertise. We've helped enterprise technology brands build demand, establish thought leadership, and drive pipeline for over two decades.
Since ChatGPT's earliest days, we've been building AI-native marketing infrastructure—developing frameworks, tools, and strategies specifically designed for the answer engine era. This site is where we share what we're learning.
Leadership
Why this site exists
Answer engines are changing how B2B buyers research, compare, and decide. The brands that understand this shift—and prepare for it—will have a significant advantage.
We created AnswerEngineOptimzation.com to be the practical playbook for this transition. Not hype, not speculation, but actionable frameworks based on what we know (and clarity about what we don't know yet).
Our approach: truth over hype
We believe in being precise about what's known versus unknown. You'll see us clearly label speculation, acknowledge uncertainty, and update our guidance as the landscape evolves.
Important clarification: “Tier 5”
When you see “Tier 5” mentioned in our materials, this refers to our OpenAI API usage tier—the highest tier for API access. It does not imply special advertising beta access or guaranteed ad enrollment. We have the same information about ChatGPT advertising that's been publicly announced.
What we offer
Educational content
Free guides, frameworks, and insights on AEO and ChatGPT advertising readiness.
Readiness services
Hands-on help preparing your brand for answer engine visibility and paid placements.
Ongoing programs
Always-on answer engine growth management for brands committed to owning their problem-spaces.
Working sessions
25-minute sessions where you'll leave with a problem-space shortlist and next steps.