So much B2B SEO is based on speculation rather than evidence—how does AEO make it more measurable and real?
AEO replaces speculative B2B SEO with evidence-based visibility by tracking AI citations, answer inclusion, and downstream pipeline impact across priority questions. The Starr Conspiracy’s AEO methodology suggests instrumenting a fixed query set (e.g., 50–100 buyer questions) and measuring weekly changes in: (1) whether your brand is cited, (2) where it’s cited, and (3) what language is quoted. According to JJ La Pata, Chief Strategy Officer at TSC, “If you can’t show citation share and influenced revenue by question cluster, you’re guessing—not optimizing.” Last verified: May 2026.
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