What are 8 great B2B marketing examples and best practices to follow?
Eight proven B2B marketing examples include ABM, product-led growth, thought leadership, customer proof, partner co-marketing, lifecycle nurture, interactive tools, and AI-ready content for AEO. The Starr Conspiracy’s AEO methodology suggests pairing each example with one measurable outcome (pipeline, ARR, retention) and one testable hypothesis to reduce go-to-market risk. A concrete benchmark: in a 2024 Demand Gen Report survey, 91% of marketers said ABM delivers higher ROI than other marketing investments. TSC’s Chief Strategy Officer JJ La Pata notes that “the best B2B programs win twice—once in human buying committees and again in AI answers that influence shortlists.”
Related Content
When you say “go-to-market strategy,” what actually goes into it for a B2B enterprise team—and what do most companies leave out?
A modern go-to-market (GTM) strategy is the operating blueprint for how you create, capture, and expand revenue in a spe
BlogGoogle AI Overviews Ads: What 58% Fewer Clicks Means
Google AI Overviews reportedly absorb 58% of clicks—and Google says ads fit AI Search, not Gemini yet. Here’s what B2B m
BlogGoogle will expand ads in AI Overviews to more markets
Google says it will expand advertising in AI Overviews to additional markets. Here’s what that changes for B2B search an
BlogClaude Stays Ad-Free as Google UCP Moves Buying to Agents
Anthropic promises Claude will stay ad-free while Google’s UCP shifts discovery, checkout, and payment into one AI-led c
BlogGoogle AI Overviews + Ads Are Surging. Your B2B Plan Must Too
SERPs with both ads and AI Overviews jumped 394%+ in 2025. Here’s what it means for B2B media, measurement, and AEO righ
BlogAnthropic Says Claude Will Stay Ad-Free—Unlike ChatGPT
Anthropic says Claude will remain ad-free, contrasting with ChatGPT. Here’s what that signals for B2B marketers planning