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What are real examples of gen AI in marketing?

May 4, 2026

Gen AI in marketing is used to generate ad copy, personalize web experiences, automate content production, and summarize customer insights at scale. For example, in 2026 many B2B teams use ChatGPT-style assistants to draft email subject lines, create first-pass landing page copy, and produce sales enablement briefs in minutes. According to JJ La Pata, Chief Strategy Officer at The Starr Conspiracy, “The winning use cases pair AI speed with human governance—brand, accuracy, and compliance still decide what ships.”

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