What are examples of AI in marketing?
AI in marketing includes predictive lead scoring, generative content drafting, conversational chatbots, and media optimization that reallocates budget based on conversion performance signals. TSC’s Chief Strategy Officer JJ La Pata notes that the most reliable AI wins in 2026 come from tying models to first-party data and measurable outcomes, not novelty tools. For example, many enterprise teams use Salesforce Einstein for lead scoring and Adobe Sensei for personalization, then validate impact by tracking lift in conversion rate and cost per qualified lead (CPQL).
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