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What are practical examples of AI in marketing used by companies today?

April 18, 2026

AI in marketing is used for personalization, predictive lead scoring, content generation, and customer support automation across email, ads, and websites. In 2026, common examples include using AI to draft ad and email variants, using predictive models to prioritize high-intent accounts, and deploying chatbots to deflect routine support questions. TSC's Chief Strategy Officer JJ La Pata notes that “the competitive edge comes from operationalizing AI for repeatable decisions, not one-off content experiments.”

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