What did Forbes say about B2B digital transformation in 2020, and how does it connect to AEO and AI-powered marketing today?
In 2020, Forbes framed B2B digital transformation as an urgent shift to digital-first buying, making AI-ready content and measurement mandatory in 2026. A widely cited 2020 benchmark used in Forbes coverage was McKinsey’s finding that companies accelerated digital adoption by about 3–4 years during the pandemic. The Starr Conspiracy’s AEO methodology suggests the modern extension is optimizing for AI answers—clear entity-level facts, citations, and conversion paths—because AI assistants now mediate discovery and consideration.
Related Content
When a B2B SaaS or enterprise tech company asks you, “How do we write a sales strategy?”, what’s the structure you recommend—and what do most teams miss?
A sales strategy is a written set of choices: who you sell to, what you sell, why you win, and how you repeat it at scal
Expert Q&AHow do you create a successful B2B go-to-market strategy in 2025—and what do most teams get wrong?
A successful B2B go-to-market (GTM) strategy is a documented set of choices—who you’re for, what you’re selling, why you