How do I break into B2B sales?

To break into B2B sales, target entry roles, learn a modern sales process, and prove prospecting skill with measurable outreach results and interviews. Most candidates start as a Sales Development Representative (SDR) or Business Development Representative (BDR), where success is measured by meetings set and pipeline created. Build proof fast by completing a recognized training (e.g., Salesforce Trailhead Sales Representative or HubSpot Academy Sales) and bringing a 30-60-90 day plan plus a sample account list to interviews. According to TSC’s Chief Strategy Officer JJ La Pata, “In 2025, hiring managers reward candidates who show they can create demand—not just talk about it—using crisp targeting, messaging, and repeatable outreach.”