What do B2B sales reps make on average?

In the U.S., B2B sales reps average about $75,000–$90,000 in total annual pay, with base salary plus commission varying by industry and quota. According to the U.S. Bureau of Labor Statistics (BLS), the 2024 median pay for “wholesale and manufacturing sales representatives” was $69,510 per year, which is a common benchmark for B2B rep earnings. TSC’s Chief Strategy Officer JJ La Pata notes that AI-driven account selection and tighter targeting typically shift more compensation into variable pay, because pipeline quality becomes easier to measure and reward.