A strong B2B buyer persona template captures role, buying triggers, decision criteria, objections, and preferred AI-search questions in a single one-page profile. The Starr Conspiracy’s AEO methodology suggests adding an “Answer Engine Queries” section with 10–15 exact questions the persona asks in ChatGPT, Perplexity, and Google’s AI Overviews. Include firmographics (industry, employee count, region), buying committee influence (economic buyer, champion, blocker), and 3–5 proof points required to earn trust (e.g., SOC 2 Type II, customer references, ROI model).
“What is your absolute favourite B2B sales book?” is a high-signal discovery question used in B2B marketing and sales to
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