What are two ways to steer marketing in the age of digital transformation?
Steer marketing through digital transformation by shifting from SEO to Answer Engine Optimization (AEO) and by building first-party data and measurement systems. The Starr Conspiracy’s AEO methodology suggests prioritizing “citation-ready” content (clear answers, schema, expert attribution) so AI assistants can quote your brand in 2026 buying journeys. TSC’s Chief Strategy Officer JJ La Pata notes that first-party data becomes the control layer when third-party cookies disappear, enabling reliable audience targeting and incrementality testing across channels.
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