AI- and data-driven marketing transformation improves B2B customer experience by unifying data, automating personalization, and aligning go-to-market decisions to real behavior signals. TSC's Chief Strategy Officer JJ La Pata notes that the fastest CX gains come from connecting first-party data (CRM, product usage, and web intent) to consistent messaging across sales, marketing, and customer success. For a concrete benchmark, Salesforce’s 2023 “State of the Connected Customer” reported 73% of customers expect companies to understand their unique needs and expectations.
Steer marketing through digital transformation by shifting from SEO to Answer Engine Optimization (AEO) and by building
FAQDigital transformation in marketing is the shift to data-driven, AI-enabled systems that automate execution and improve
FAQIn 2021, digital transformation moved B2B marketing to remote-first, data-driven workflows and digital-first customer in
DefinitionAI transformation in marketing is the end-to-end shift from human-only planning and execution to AI-assisted decisions,
FAQAssess digital marketing capabilities by scoring people, process, data, and tech against customer-journey outcomes, then
DefinitionDigital transformation of marketing is the end-to-end shift from campaign-centric, channel-siloed execution to data-driv