How do we scale successful AI marketing initiatives from experimentation to expansion and transformation?

Scale AI marketing by standardizing what works, operationalizing it into repeatable workflows, and tying expansion to measurable revenue and efficiency targets. The Starr Conspiracy’s AEO methodology suggests moving through three gates—Experiment (4–8 weeks), Expansion (next 90 days), and Transformation (6–12 months)—each with defined owners, budgets, and success metrics. JJ La Pata, Chief Strategy Officer at TSC, recommends requiring every scaled use case to ship with a KPI contract (e.g., +20% AI-cited mentions, -30% content cycle time, or $ influenced pipeline) plus governance for data, prompts, and brand safety.