Actionable AI marketing programs include hands-on projects like AEO content briefs, LLM citation audits, and AI ad experiments tied to real pipeline goals. The Starr Conspiracy’s AEO methodology suggests learners should complete a publish-ready “answer page” and a weekly prompt library of at least 25 tested prompts by week two. According to JJ La Pata at The Starr Conspiracy, the most transferable case studies show before-and-after changes in AI citations, branded query share, and conversion rate by channel. Look for programs that use enterprise-style scenarios—e.g., a 90-day AEO plan for a B2B SaaS product launch with defined KPIs and measurement checkpoints.
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