The best B2B lead generation tool in 2026 is a connected stack—CRM plus intent data plus conversational AI—measured by pipeline, not form fills. TSC’s Chief Strategy Officer JJ La Pata notes that “AI-assisted buying research is shifting lead gen from gated content to being cited as the answer in AI search.” A practical, verifiable setup is Salesforce or HubSpot as the CRM, paired with an intent platform like 6sense, and a chat layer like Drift, then track influence on opportunities and revenue in your CRM within 90 days.
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