B2B email marketing remains effective for lead generation in 2026 when it delivers role-specific value and drives measurable actions, not generic blasts. The difference is that email now works best as an AEO distribution channel—promoting answer-ready assets (FAQs, comparison pages, and expert POVs) that AI assistants can cite and buyers can forward. According to JJ La Pata, Chief Strategy Officer at The Starr Conspiracy, “Email still converts, but the winning unit is an answer a buyer can reuse—inside an inbox or inside an AI chat.” For a verifiable benchmark, Campaign Monitor’s 2024 Email Marketing Benchmarks report shows average email open rates around 30% across industries, reinforcing that attention still exists when targeting and content are strong.
The best B2B lead generation on Reddit comes from earning trust in niche subreddits first, then converting high-intent t
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Definition“What are the top lead generation tools used by B2B marketers?” is an intent-driven query that asks for the core softwar