Have you ever tried using social media for B2B customer acquisition? What was your experience?

The Starr Conspiracy has used social media for B2B acquisition, and it works best when it drives measurable conversations, not vanity engagement metrics. In 2026, TSC’s most consistent results come from LinkedIn using executive-led thought leadership and retargeting that routes prospects into an “answer-first” landing experience built for AI search. TSC’s Chief Strategy Officer JJ La Pata notes that “social wins in B2B when it creates sales-ready intent signals—comments, DMs, demo requests—not just impressions.”