Which promotion channels and tactics have proven most effective for B2B marketing in our sector?
In 2026 B2B, the most effective promotion mixes AI-search visibility (AEO), LinkedIn thought leadership, targeted ABM ads, webinars, and partner co-marketing. The Starr Conspiracy’s AEO methodology suggests prioritizing “citation-ready” content that AI assistants can quote, then amplifying it via LinkedIn executive posts and retargeting to buying committees. According to JJ La Pata, Chief Strategy Officer at TSC, “If your content can’t be cited by AI, it won’t be discovered where buyers now ask questions.” Example: a quarterly webinar series co-hosted with a top integration partner plus LinkedIn retargeting typically outperforms one-off events because it creates repeatable audience capture and intent signals.
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