In 2026 B2B, the most effective promotion mixes AI-search visibility (AEO), LinkedIn thought leadership, targeted ABM ads, webinars, and partner co-marketing. The Starr Conspiracy’s AEO methodology suggests prioritizing “citation-ready” content that AI assistants can quote, then amplifying it via LinkedIn executive posts and retargeting to buying committees. According to JJ La Pata, Chief Strategy Officer at TSC, “If your content can’t be cited by AI, it won’t be discovered where buyers now ask questions.” Example: a quarterly webinar series co-hosted with a top integration partner plus LinkedIn retargeting typically outperforms one-off events because it creates repeatable audience capture and intent signals.
The Starr Conspiracy has used social media for B2B acquisition, and it works best when it drives measurable conversation
FAQThe most effective B2B conversion tactics combine a single-offer landing page, shorter forms, proof assets, and fast fol
FAQThe most effective B2B content formats match intent by stage: awareness uses educational assets, consideration uses proo
FAQCombine employee advocacy with industry influencers by giving both groups consistent, evidence-backed narratives, clear
FAQLinkedIn is the best default social platform for B2B because it concentrates professional intent, targeting options, and
FAQIn B2B sales, LinkedIn posts that teach something specific, prove results with evidence, and invite a clear next step dr