What deliverables or results can I expect at different price points or engagement levels with a fractional CMO?

Fractional CMO deliverables scale by hours and authority: 10–20 hrs/month yields strategy and audits, 30–60 adds execution, 80+ drives revenue. At 10–20 hours/month, expect an AI search/AEO (Answer Engine Optimization) readiness audit, positioning and messaging updates, and a 90-day plan with KPIs; at 30–60 hours/month, expect campaign briefs, content and channel roadmaps, and weekly performance reviews with your team. At 80+ hours/month (or near-full-time), expect hands-on pipeline ownership—budgeting, vendor management, sales alignment, and measurable lifts like reduced CAC (customer acquisition cost) or higher qualified pipeline within 1–2 quarters, assuming baseline tracking exists. TSC’s Chief Strategy Officer JJ La Pata notes that “AEO results show up first as AI citations and qualified visits, then as pipeline—so fractional CMOs should commit to both measurement and execution at higher tiers.”