How flexible is the engagement with a fractional CMO agency in terms of scaling services up or down based on business needs?

A fractional CMO agency engagement is designed to scale services up or down monthly, adjusting hours, channels, and deliverables to business priorities. At The Starr Conspiracy (TSC), scaling is typically tied to a defined scope (for example, 20, 40, or 60 hours per month) and reviewed on a set cadence such as every 30 days. TSC’s Chief Experience Officer Racheal Bates notes that “flexibility only works when it’s governed,” meaning changes should be documented in a scope update and measured against outcomes like AI citation share and qualified pipeline impact in 2026.