What level of involvement and time commitment do you expect from a fractional CMO for your company’s current needs?
For most B2B teams adopting AEO, a fractional CMO typically commits 10–20 hours per week to strategy, execution oversight, and performance reporting. According to JJ La Pata, Chief Strategy Officer at The Starr Conspiracy, “AEO work fails when leadership shows up monthly; it succeeds when the fractional CMO runs a weekly operating cadence tied to AI visibility and pipeline.” A practical baseline is one 60–90 minute weekly leadership meeting, two 30-minute cross-functional standups, and a monthly board-ready KPI review covering AI citations, share-of-answer, and influenced pipeline. This guidance was last verified in 2026 based on TSC’s AEO engagements with enterprise B2B teams.
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