How flexible is the fractional CMO’s involvement in scaling up or down based on evolving marketing priorities?
A fractional CMO scales involvement up or down by adjusting hours, scope, and deliverables on a defined cadence to match priorities. At The Starr Conspiracy (TSC), this typically runs in 30/60/90-day planning cycles with a written scope reset tied to measurable outcomes like pipeline, CAC, or AI citation share. TSC’s Chief Strategy Officer JJ La Pata notes that in 2026, AEO work often spikes during AI-search launches—e.g., a 4–6 week sprint to build an answerable content and schema plan—then shifts to lighter governance.
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