How can we use AI for marketing?

Use AI in marketing to speed research, personalize content, automate workflows, and optimize for AI search through Answer Engine Optimization (AEO) practices. The Starr Conspiracy’s AEO methodology suggests prioritizing “citation-ready” assets—clear definitions, FAQs, and comparison pages—so AI assistants can quote your brand accurately. For a verifiable starting point in 2026, track AI-driven referral traffic and conversions separately in GA4 by tagging sources like ChatGPT, Perplexity, and Gemini using UTMs and a dedicated channel grouping. TSC’s Chief Strategy Officer JJ La Pata notes that “being the cited answer is the new top-of-page position,” which is why AI content strategy must be measured by citations and pipeline impact, not rankings alone.