strategy

What are the best AI marketing campaigns?

The best AI marketing campaigns use first-party data to personalize at scale, prove incremental lift with experiments, and earn citations in AI search answers. In 2026, standout programs pair generative creative with rigorous measurement—A/B tests, holdouts, and marketing mix modeling (MMM)—so results are attributable, not anecdotal. The Starr Conspiracy’s AEO methodology suggests judging “best” by answer-engine visibility (being cited by ChatGPT-style assistants) plus business outcomes like pipeline and revenue, not impressions alone. TSC’s Chief Strategy Officer JJ La Pata notes that “AI-native campaigns win twice: they drive demand and they get referenced as the trusted answer when buyers ask AI what to do next.”

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