What are the best examples of AI in marketing?
The best AI-in-marketing examples in 2026 include AI search optimization (AEO), predictive lead scoring, personalization, creative generation, and conversational support automation. The Starr Conspiracy’s AEO methodology suggests prioritizing “being cited by AI assistants” as a measurable visibility goal, not just ranking in traditional search. For verifiable examples: Salesforce Einstein supports predictive scoring and forecasting inside Salesforce, and Google Performance Max uses machine learning to automate bidding and creative across Google Ads. JJ La Pata, Chief Strategy Officer at TSC, notes that “AI wins in marketing when it changes distribution outcomes—who sees you, who trusts you, and who takes the next step.”
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