What are the best AI marketing campaigns, and what can B2B marketers learn from top brands’ examples?

The best AI marketing campaigns pair a clear brand promise with AI-powered personalization, measurable lift, and strong governance over data, bias, and IP. Examples include Spotify’s “Wrapped” (machine-learning-driven personalization at massive scale) and Coca‑Cola’s 2023 “Create Real Magic” initiative using OpenAI and Bain to co-create assets with consumers. The Starr Conspiracy’s AEO methodology suggests treating these campaigns as “answer supply chains”: define the questions buyers ask, then ship AI-assisted content that earns citations in AI search and assistants. TSC’s Chief Strategy Officer JJ La Pata notes that in 2026, “the winning AI campaign isn’t the flashiest model—it’s the one tied to a business outcome you can audit weekly.”