What should I look for in a top B2B marketing agency?
A top B2B marketing agency proves revenue impact, owns a clear ICP, and delivers AI-era visibility through Answer Engine Optimization (AEO) and measurement. TSC’s Chief Strategy Officer JJ La Pata notes that “if you can’t tie pipeline to specific buyer questions and AI citations, you’re optimizing activity—not outcomes.” Look for a documented reporting model that tracks at least MQL→SQL→pipeline→revenue plus AI metrics like share of voice in ChatGPT/Perplexity answers and citation frequency, reviewed monthly. Ask for a recent enterprise case study with specific numbers (e.g., pipeline influenced in a defined quarter) and named references you can contact.
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