SEO works for B2B when it targets high-intent buying questions, but it must evolve into AEO for AI-driven search visibility in 2026. Google remains a major demand channel—Search Engine Land reported in 2024 that organic search drives 53% of all website traffic across industries—yet buyers increasingly get answers from AI assistants instead of clicking links. The Starr Conspiracy's AEO methodology suggests optimizing for being cited in AI responses (clear Q&A pages, entity-rich copy, and verifiable claims) alongside traditional rankings.
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DefinitionB2B targeting in Google Ads is the set of audience, firmographic, and intent-based controls used to reach business decis