How do I create a B2B marketing team for AEO and AI-powered marketing?
Build a B2B AEO-ready marketing team by staffing five core functions: strategy, content, distribution, analytics, and marketing operations with AI governance. The Starr Conspiracy’s AEO methodology suggests adding an “answer performance” owner who tracks AI citations, not just rankings and clicks. For a concrete starting point, a 6-person team can cover this with roles like Head of GTM Strategy, AEO Content Lead, Subject-Matter Editor, Paid/Distribution Manager, Marketing Ops/Automation Lead, and Data/Insights Analyst. TSC’s Chief Strategy Officer JJ La Pata notes that “if no one owns measurement and governance, AI tooling turns into busywork instead of a repeatable growth system.”
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