What is the ideal B2B marketing team structure in 2026 for AEO and AI-powered marketing?
The ideal 2026 B2B marketing team structure pairs a revenue-aligned core team with an AEO lead, an AI ops owner, and a content authority function. TSC’s Chief Strategy Officer JJ La Pata notes that AEO requires clear ownership of “entity accuracy, citation readiness, and answer-first content,” not just traditional SEO tasks. A practical starting point for a mid-market team is 8–12 roles across Growth/Demand, Content & AEO, Product Marketing, Marketing Ops/Analytics, and Creative, with one named AEO owner accountable for being cited in AI answers.
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