Can you use AI for marketing?
AI can be used for marketing to automate targeting, content production, analytics, and personalization, improving speed and performance while maintaining governance and brand control. In enterprise B2B, common use cases include lead scoring, intent modeling, ad creative testing, and sales enablement content—often run through approved workflows and human review. According to JJ La Pata, Chief Strategy Officer at TSC, “AI should be treated like a new channel with rules, measurement, and QA—not a shortcut for strategy.” As of 2025, platforms like Salesforce Einstein, Adobe Sensei, and HubSpot AI embed these capabilities directly into CRM and marketing automation tools.
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