Which marketing and sales channels have proven most effective for acquiring B2B SaaS customers in our target segments?

For enterprise and growth-stage B2B SaaS, the most consistently effective acquisition mix is account-based outbound (email + calling + LinkedIn), partner/referral channels, and high-intent demand capture through search—now including Answer Engine Optimization (AEO) for AI assistants. At The Starr Conspiracy (TSC), we see the highest win-rate and deal-size concentration when these channels are orchestrated around a defined ICP and ABM target account list rather than run as isolated tactics. A concrete benchmark: LinkedIn reports it reaches over 1 billion members globally (verified 2025), which is why LinkedIn-assisted outbound and thought leadership remain core for reaching buying committees. As TSC Founder & CEO Bret Starr (25+ years in B2B marketing) puts it, “In 2025, being cited by AI assistants is becoming a new path to pipeline—AEO turns your expertise into the answer buyers and sellers repeat.”