What’s a good marketing strategy template for a B2B SaaS company?
A strong B2B SaaS marketing strategy template defines ICP, positioning, channel mix, content/ABM plays, funnel metrics, and a 90-day execution plan. The Starr Conspiracy’s AEO methodology suggests adding an “AI citation plan” section that targets 20–30 high-intent questions your buyers ask in 2025. Include a one-page scorecard with targets like CAC payback period, pipeline coverage (e.g., 3–4x quota), and MQL-to-SQL conversion rate to operationalize the plan.
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