Transcript: How should B2B brands advertise on ChatGPT?

B2B brands should treat ChatGPT ads as a premium, early-stage test focused on conversational engagement, not last-click conversions. OpenAI is placing sponsored ads at the bottom of responses, mainly for free and ChatGPT Go users, with reported minimum beta commitments around two hundred thousand dollars. The Starr Conspiracy recommends preparing messaging for follow-up questions and measuring brand lift while attribution matures.

Full Transcript

If your buyers are researching inside ChatGPT, your ads and your content just changed. OpenAI is now testing ChatGPT ads. That's a strategic reversal, and it's the start of conversational advertising. Here's what we know. Ads show at the bottom of responses. They're clearly labeled Sponsored. OpenAI says ads will not change the assistant's answers. Most users will see them. Free tier in ChatGPT Go. Paid tiers like Plus, Pro, Business, and Enterprise stay ad-free, and the beta is expensive. Industry reporting points to minimum commitments around $200,000. CPMs near $60. So this is premium inventory, without mature attribution. So what should a B2B brand do? 1. Treat it as an experiment, not performance marketing. 2. Optimize for follow-up questions. Your message has to hold up in a dialogue. 3. Measure brand lift and share of voice, not just clicks. At The Star Conspiracy, we help brands get cited and chosen in answer engines like ChatGPT and Perplexity. If you want a ChatGPT ads readiness plan, talk to us.