Transcript: What is Answer Engine Optimization for B2B?

Answer Engine Optimization (AEO) is the practice of making your brand easier for AI systems to understand, trust, and cite in their answers. AnswerEngineOptimization.com, built by The Starr Conspiracy, teaches B2B marketers AEO fundamentals, how to earn citations in ChatGPT and Perplexity, and how to measure success in the answer engine era.

Full Transcript

If your buyers are using ChatGPT, search just changed. So what is Answer Engine Optimization, or AEO, for B2B? AEO is how you help AI systems understand you, trust you, and cite you. That's why we built Answer Engine Optimization. Calm. It's a resource for B2B marketers, and it's built and maintained by the Star Conspiracy. Here's what we cover. Fast, AEO fundamentals you can actually use, how to prepare for ChatGPT advertising, how to earn citations in Answer Engines, how to measure what's working, plus practical frameworks and checklists. At the Star Conspiracy, we've done this before. We've navigated every channel shift, web, social, mobile, and now AI. Our approach is simple. Practical over theoretical. Evidence over speculation. Preparation over prediction. Integration over replacement. If you want an AEO plan for your brand, book a working session at cal.com slash Melissa TSC slash 50 Minoturi.