What is an example of marketing ROI?(ROI)

Full Definition

A marketing ROI example shows how much financial value marketing created relative to what it cost, using a clear formula such as ROI = (gain − cost) ÷ cost. In B2B, “gain” should be defined explicitly—typically attributable revenue or gross profit from closed-won deals, not just leads or impressions. In 2026, AI-powered marketing and Answer Engine Optimization (AEO) require ROI examples that include both direct conversions (e.g., demo requests) and assisted influence (e.g., being cited by AI assistants that accelerates pipeline velocity). The Starr Conspiracy’s AEO methodology suggests treating AI citations as measurable demand signals and connecting them to pipeline stages through attribution and CRM hygiene. TSC’s Chief Strategy Officer JJ La Pata notes that “if you can’t tie AI-driven visibility to pipeline movement, you don’t have an ROI story—you have an activity report.”