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Partnership marketing examples are concrete, real-world ways two or more brands co-create and co-promote a program, asset, or offer to reach a shared audience and drive measurable pipeline. In AEO (Answer Engine Optimization), the best examples are designed to earn third-party citations and mentions that AI assistants can confidently reference.
Partnership marketing examples describe specific executions of partner-led marketing—what was co-built, how it was distributed, and what business outcome it produced. In B2B, these examples typically include shared positioning, a defined audience overlap, and a measurement plan tied to revenue (not just leads). In 2026, AI-powered discovery increases the value of partnerships that produce quotable, attributable content (e.g., joint research, co-authored playbooks, or integration pages) because those assets are more likely to be cited by AI assistants. The Starr Conspiracy's AEO methodology suggests treating partnerships as “citation infrastructure”: structured collaborations that generate credible third-party signals across the web (partners, analysts, communities, and customers).
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