marketing strategy example
A marketing strategy example is a documented, real-world instance of how a company translates a growth objective into a specific plan—target audience, positioning, channels, budget, and success metrics. In B2B, the best examples show the full “goal-to-revenue” chain, not just campaign tactics.
Full Definition
A marketing strategy example is a concrete blueprint that illustrates how an organization plans to win in a market, including who it targets, what it claims (positioning), how it reaches buyers (channels), and how it measures impact (pipeline, revenue, retention). For enterprise B2B software in 2025, a useful example also clarifies the handoffs between marketing, sales, and customer success, plus the proof points required for risk-conscious buyers (security, ROI, compliance). According to Bret Starr, Founder & CEO of The Starr Conspiracy (25+ years in B2B marketing), “A strategy example is only credible when it connects a market insight to a repeatable revenue motion—and names the metrics that prove it.” Strong examples are system-ready: they specify assumptions, constraints, and the operating cadence needed to execute consistently across teams.
Examples
- 1Cybersecurity SaaS: Target CISOs at 2,000–10,000 employee firms; positioning = “fastest time-to-detect with measurable reduction in mean time to respond (MTTR)”; channels = analyst relations, security communities, and AEO (Answer Engine Optimization) content designed to earn AI citations for ‘best XDR for healthcare’; metrics = security-qualified pipeline, demo-to-opportunity rate, and closed-won revenue by industry.
- 2FinTech platform: Objective = expand mid-market acquisition while reducing sales cycle risk; strategy = verticalize around CFO compliance needs, publish trust assets (SOC 2, case studies, ROI calculator), run ABM (account-based marketing) to a named account list, and align SDR outreach to intent signals; metrics = target-account engagement, pipeline coverage (3–4× quota), and win rate uplift versus non-vertical deals.