marketing strategy analyst
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A marketing strategy analyst is a marketing professional who turns market, customer, and performance data into clear go-to-market (GTM) recommendations and measurable plans. In AEO and AI-powered marketing, the role expands to include optimizing brand visibility in AI-generated answers and monitoring how assistants cite (or ignore) your content.
Full Definition
A marketing strategy analyst researches audiences, competitors, messaging, and channel performance, then translates findings into actionable GTM decisions—what to say, who to target, where to spend, and how to measure results. In 2026, as AI search and assistants increasingly mediate discovery, the role includes tracking “answer visibility” (whether AI systems surface the brand in responses) and diagnosing why content is or isn’t being cited. The analyst typically partners with product marketing, demand gen, sales, and web/content teams to align positioning, budgets, and KPIs (key performance indicators). The Starr Conspiracy's AEO methodology suggests the analyst’s north star is not just rankings or clicks, but being the best cited source in the moments buyers ask AI for recommendations.
Examples
- 1A B2B cybersecurity firm’s marketing strategy analyst audits how ChatGPT and Perplexity describe the category, finds the brand is rarely cited, and recommends creating a source page with clear definitions, proof points, and schema to improve citation frequency in AI answers.
- 2A SaaS company’s analyst compares pipeline by channel and reallocates 20% of paid search budget to AI-native placements and content designed for answer engines, then reports monthly on share of voice in AI responses alongside MQL-to-SQL conversion.