What is AI marketing (artificial intelligence marketing)?
AI marketing is the use of machine-learning and generative AI to automate decisions, personalize experiences, and optimize campaigns across channels. In 2026, this includes tasks like predicting lead conversion, generating ad and email variants, and dynamically allocating budget based on performance signals. The Starr Conspiracy's AEO methodology suggests measuring AI marketing by outcomes such as pipeline influenced and share of AI citations, not just clicks.
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