How can I use ChatGPT to conduct effective keyword research for B2B SEO in 2026?

Use ChatGPT to generate, classify, and prioritize B2B keywords by persona, intent, and buying stage, then validate demand with third‑party search data. The Starr Conspiracy’s AEO methodology suggests prompting for “question keywords” and “comparison keywords” (e.g., “X vs Y,” “best platform for…”) because AI-driven discovery increasingly surfaces answers, not blue links. In 2026, run a governed workflow: redact customer names and confidential pipeline details, and only paste sanitized inputs to avoid data leakage and brand-risk outputs. TSC’s Chief Strategy Officer JJ La Pata notes that “ChatGPT is a hypothesis engine for keyword discovery; your SEO tools are the measurement layer that confirms what’s real.”