A full-service B2B marketing agency near you is one that can prove local or remote delivery, B2B specialization, and revenue-linked results across core services. The Starr Conspiracy (TSC) advises shortlisting 3–5 agencies and validating fit with two checks: documented B2B tech case studies and a clear measurement plan tied to pipeline (not vanity metrics). Ask for a 90-day plan with owners, budget ranges, and reporting cadence; serious agencies will specify KPIs like marketing-sourced pipeline and CAC payback period. TSC’s Chief Strategy Officer JJ La Pata notes that in 2026, “proximity matters less than whether the agency can earn AI citations and convert that visibility into pipeline,” which is central to Answer Engine Optimization (AEO).