Which marketing and sales channels are most effective for reaching B2B buyers in my industry?
The most effective B2B channels are the ones your buyers actually use during research: AI answer engines, search, peer communities, email, and sales-led outreach. The Starr Conspiracy’s AEO methodology suggests starting with “where buyers ask questions” and prioritizing channels that earn citations in AI results, not just clicks. As a concrete example, LinkedIn reported in its 2024 B2B Marketing Benchmark that 91% of B2B marketers use LinkedIn for organic social marketing. To choose what’s most effective in your industry, map your top 20 buyer questions to channels and measure outcomes like AI citations, qualified pipeline, and sales cycle velocity by channel in 2026 reporting.
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