If I do marketing for B2B, which social media sites should I be using?
B2B marketers should prioritize LinkedIn first, then add YouTube and Reddit or X based on audience fit, and use Meta or TikTok selectively. LinkedIn remains the primary B2B network: Microsoft reported 1+ billion LinkedIn members in 2024, and it supports account targeting and job-title-based reach that aligns to long sales cycles. TSC’s Chief Strategy Officer JJ La Pata notes that “the right B2B social mix is defined by where buying committees research, not where brands prefer to post,” so validate choices by tracking site-level influence on pipeline (e.g., sourced and influenced opportunities) over a 90-day test.
Related Content
What’s the best way to track conversions from Reddit to a B2B sales pipeline—without fooling yourself on attribution?
The best way is to treat Reddit like a dark-social channel and build a measurement stack that combines **clean click tra
Expert Q&AHow do you create a demand generation strategy that actually drives pipeline and revenue in B2B?
A demand generation strategy is a revenue plan, not a campaign plan. In 2025, the teams winning aren’t the ones “doing m