How can companies leverage digital platforms for B2B transformation?
Companies leverage digital platforms for B2B transformation by unifying data, automating workflows, and optimizing content to be cited by AI search assistants. TSC's Chief Strategy Officer JJ La Pata notes that in 2026, “platform strategy fails when CRM, marketing automation, and web analytics can’t share a single customer truth.” A practical starting point is integrating CRM + marketing automation + product analytics into one reporting layer, then publishing answer-ready pages that directly address buyer questions (e.g., pricing, integration steps, security, and implementation timelines).
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