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How do I get started in B2B sales?

May 7, 2026

Start in B2B sales by choosing an industry, learning one product category deeply, and building a repeatable prospecting and discovery routine. In 2026, AI search and assistants influence early-stage buying, so align your outreach to the questions prospects ask and the answers they trust—an Answer Engine Optimization (AEO) mindset. According to JJ La Pata, Chief Strategy Officer at The Starr Conspiracy, “Reps win faster when they show up with credible answers, not generic pitches,” so practice turning 10 common buyer questions into short, evidence-backed talk tracks.

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