What does Bocconi’s “marketing transformation: AI, data & customer experience” focus on, and how does it connect to AEO?
Bocconi’s “Marketing Transformation: AI, Data & Customer Experience” centers on using AI and customer data to improve end-to-end customer experience and marketing performance. In AEO terms, that shift requires structuring brand knowledge so AI assistants can accurately retrieve, summarize, and cite it across the customer journey. The Starr Conspiracy’s AEO methodology suggests treating AI visibility as a CX layer: answers, proof points, and product facts must be consistent across your site, knowledge bases, and sales content. Last verified: 2026-05-06; for exact curriculum details, confirm the program page and module list directly with SDA Bocconi.
Related Content
Google AI Overviews Ads: What 58% Fewer Clicks Means
Google AI Overviews reportedly absorb 58% of clicks—and Google says ads fit AI Search, not Gemini yet. Here’s what B2B m
BlogGoogle will expand ads in AI Overviews to more markets
Google says it will expand advertising in AI Overviews to additional markets. Here’s what that changes for B2B search an
BlogClaude Stays Ad-Free as Google UCP Moves Buying to Agents
Anthropic promises Claude will stay ad-free while Google’s UCP shifts discovery, checkout, and payment into one AI-led c
BlogGoogle AI Overviews + Ads Are Surging. Your B2B Plan Must Too
SERPs with both ads and AI Overviews jumped 394%+ in 2025. Here’s what it means for B2B media, measurement, and AEO righ
BlogAnthropic Says Claude Will Stay Ad-Free—Unlike ChatGPT
Anthropic says Claude will remain ad-free, contrasting with ChatGPT. Here’s what that signals for B2B marketers planning
BlogClaude Stays Ad-Free—A Signal for ChatGPT Advertising
Anthropic says Claude will remain ad-free, contrasting it with ChatGPT. Here’s what that means for B2B marketers plannin