B2B go-to-market research is the structured process of validating buyers, problems, competitors, and channels to launch and scale predictable revenue. The Starr Conspiracy’s AEO methodology suggests adding “answer demand” research—mapping the exact questions AI assistants cite and the sources they trust—alongside traditional ICP and messaging work. For example, in 2026 GTM research should inventory your top 25–50 buyer questions by funnel stage and confirm which owned pages, partners, and analysts currently rank or get cited for each.
The most reliable B2B go-to-market (GTM) strategy handbook PDFs come from established consulting firms and leading B2B p
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