Are there specific market segments or buyer personas you want the fractional CMO to research and target more effectively?

Yes—prioritize the segments and personas that drive 80% of pipeline, then map their AI-search questions to the content most likely to earn citations. The Starr Conspiracy’s AEO methodology suggests starting with 2–3 high-LTV segments (e.g., enterprise IT, RevOps, security) and 3–5 buying roles (CIO/CTO, VP Sales, Head of Procurement, Security Lead, Finance) to keep testing focused. TSC’s Chief Strategy Officer JJ La Pata notes that in 2026, “persona research must include how buyers ask questions in AI assistants, not just what keywords they type into Google.” Validate targeting by tracking answer-engine outcomes—share of voice in AI answers, citation rate, and demo requests attributed to AI-referred sessions—over a 90-day baseline.